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FOCUS ON CUSTOMER ASSOCIATE ENGAGEMENT

  • Writer: amalabdreamz
    amalabdreamz
  • Oct 23, 2018
  • 3 min read

Last week, at the big NRF Big Show # NRF2018 event in New York, many retailers observed vendors that promoted new technologies, such as AI, AR / VR and more, all in the name of improving customer experiences. But most of those same retailers know that, before entering that field, they must first update existing systems, train their front-line associates and discover how to build a digital store and consistent and consistent online experiences.


Many technologies allow a better compromise. Suppliers focused on retailers’ priorities because they understand the importance retailers place on their customer relationships. Smart providers mapped business solutions that allow retail partners to attract customers to the store by automating or simplifying tasks.



The extraordinary technology that I saw on the exhibition floor (in no particular order) included:


• Digital scanning. Wegmans has adopted watermarked packages in private label products using Digimarc bar code technology. Removing the barcode (or, rather, rendering it invisible and inserting it into the whole package) makes it much simpler (and faster) for employees to pass the package through the registry, rather than finding out where the Barcode.



Tracking shelves. Walmart has implemented robotic shelf tracking in 50 stores and Lowe’s is expanding the Lowebot for shelf tracking. Intel and Bossa Nova Robotics partnered with Walmart to change partners’ commitment, to verify if items are out of place on shelves and stocks, so they can participate with customers.

  • Lowe’s has partnered with Fellows Robots to do the same. these robots scan store shelves, automate associated tasks by counting linings and using RFID technology and the camera to determine which products should be replaced. The maps of pre-planned products can paint an image of the store that allows the robots to map the sections of the store according to the speed of the product.

  • Enabling associates. Several companies such as JDA Software, Manhattan Associates, SAP, Salesforce, Reflexis, MadMobile, Tulip and others are focusing on enabling partners. The solutions emphasized the differentiation of in-store experience for customers through improved product availability in real time, mobile access to product information, task management, clientele and assisted sales.

• Monitoring of RFID products. The RAIN RFID product tracking solution from Impinj shows a changing inventory count on a real-time screen as a customer picks up and moves a product from one point to another within the store (such as receiving the staging or when customers complete a purchase and leave)) the store). Retail associates can use this technology to track products, manage inventory and prevent shrinkage and theft, and spend more time with the customer.

  • Assisted sale displays. June 20 introduced custom customization and configuration technology as part of the NRF Innovation Lab screen. The tool guides customers in the store to set up a product (such as a car) using a set of stations and a dynamic screen in tablet format to select color, fabric, texture (such as flat leather or wood grain) and more.

 
 
 

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